I’m going to say the thing nobody usually says: most information in social media is not worth a penny (or cent, fen, sen, fils, Paisa etc.).
Social media has been hailed as a free marketing platform for small businesses. It’s “free” because social media – be it Facebook, Twitter, Instagram, Sina Weibo – doesn’t charge people for it’s use. The data used to provide analytics from these is also pretty much free. Yet, the price of analytic services ranges from $500 upwards. If you are a megacorp such as Coca Cola or Apple this makes sense. But if you have a small budget, this is ridiculous And the end result is often the product of some murky “black box” algorithms that give you a number between 1 and hundred in something called “influence”.
Instead of expensive black box analytics we offer you 99c Analytics: simple analytics with a reasonable price tag. We don’t pretend that we know every need you have so you can build your own analytics dashboard. We DO know what most of you use, so we have different plans for those who don’t want to be bothered with all the bells and whistles.
We are now in beta phase and we will be adding features, metrics or followed services weekly so stay tuned. We also need your feedback, so let us know what works and what doesn’t.
Olli & Mikael